Predictable Outcomes.
No guesswork. We deploy concrete systems designed exclusively for Microsoft Partners and ISVs to diagnose gaps, build pipeline, and dominate markets.
Choose your starting point
Which engagement fits your current need?
Choose IGNITE when you need a one-time readiness baseline and prioritized 90-day roadmap. Choose ACCELERATE when you are ready for a six-month pipeline and sales-system build. Choose DOMINATE when you need that six-month build with embedded fractional revenue leadership.
At a glance
Compare the three engagement paths
Each path starts from your current sales and marketing reality; the difference is how far you want Ascend to take the diagnosis into implementation and leadership.
| Decision point | IGNITEOne-time assessment | ACCELERATESix-month pipeline build | DOMINATESix-month embedded leadership |
|---|---|---|---|
| Best fit | You need clarity on where the revenue system is breaking down and what to fix first. | You are ready to implement pipeline infrastructure and a repeatable sales motion. | You need embedded revenue leadership while the sales system is being built. |
| Format & duration | One-time diagnostic engagement | Six-month managed implementation | Six-month embedded leadership engagement |
| Core scope | Stakeholder interviews, 70-point assessment, pipeline and CRM audit, and Microsoft Program Utilization review. | Sales system design, pipeline infrastructure, a new channel, AI-assisted outbound, and monthly scorecards and coaching. | Everything in ACCELERATE, plus fractional VP of Sales/CRO-style leadership, hiring support, handoff design, and executive reporting. |
| Primary output | Red/Yellow/Green baseline, findings presentation, and prioritized 90-day roadmap. | An implemented pipeline and sales system with a predictable reporting cadence. | ACCELERATE delivery plus leadership cadence, live deal coaching, forecast reviews, and QBR-ready reporting. |
The Baseline
The 70-Point Partner Readiness Assessment
Every engagement is grounded in reality. We use a 70-point diagnostic scored across seven categories (Red/Yellow/Green) to establish a firm baseline, identify structural gaps, and build a prioritized 90-day roadmap.
Illustrative profile — not an assessment result
Our Packages
Three paths to growth.
IGNITE
Sales & GTM Readiness Assessment
A one-time, deep-dive diagnostic engagement to identify exactly where your pipeline is breaking down and prioritize what to fix first.
Scope of Engagement
- Stakeholder InterviewsKickoff and structured interviews with sales and marketing leadership to uncover misalignment.
- 70-Point AssessmentFull administration of the Ascend Sales & Marketing Readiness Assessment, scored across seven categories.
- Pipeline & CRM AuditDetailed hygiene audit of your existing CRM setup, or a gap analysis if no CRM exists.
- Microsoft Program UtilizationCheck of Co-op/MDF, designations, Marketplace, and Partner Center mapping to every solution area you sell.
- Prioritized RoadmapFindings presentation separating quick wins from structural fixes, giving you a 90-day action plan.
ACCELERATE
Managed Pipeline & Sales System Build
A six-month engagement to build your pipeline infrastructure, launch outbound motions, and install a repeatable sales methodology.
Scope of Engagement
- Sales System DesignICP definition, buyer personas, messaging framework, and battlecards built around outcome-based, question-led selling.
- Pipeline InfrastructureCRM setup or cleanup, standardized opportunity stages, and a predictable reporting cadence.
- New Channel DevelopmentBuilding at least one additional pipeline source beyond your existing referral network.
- AI-Assisted Outbound EnginePersonalized prospecting sequences and nurture campaigns designed to convert event and inbound leads into SQLs.
- Monthly Scorecards & CoachingImplementation of the Ascend Sales Readiness Checklist, tracked monthly to turn sales maturity into measurable steps.
DOMINATE
Full-Service Revenue Enablement
A six-month embedded leadership engagement. Everything in Accelerate, plus fractional VP of Sales / CRO oversight to transform your sales organization.
Scope of Engagement
Includes all ACCELERATE deliverables
- Fractional LeadershipVP of Sales / CRO-style leadership with a weekly cadence, live deal coaching, and structured forecast reviews.
- Sales Hiring SupportJob descriptions, interview scorecards, and onboarding plans to successfully recruit and ramp AE/BDR hires.
- Sales-to-Delivery HandoffProcess design ensuring sales can focus on closing while delivery teams own execution seamlessly.
- Executive Reporting & QBRsBoard-level reporting on pipeline, revenue, team performance, Microsoft co-sell status, and next-quarter priorities.
Prefer to start from the problem?
Each service page explains fit, deliverables and limits for one buyer need, and maps back to these packages.
Buyer questions
Questions to answer before you choose
Use the assessment, delivery, and leadership distinctions below to match the engagement to the capacity you have today.
What goes into the 70-point assessment, and what does it produce?
IGNITE begins with a kickoff and structured stakeholder interviews with sales and marketing leadership. Ascend reviews seven categories—Marketing Strategy & Planning; Digital & Content Marketing; Networking & Vertical Positioning; Sales Process & CRM Discipline; Pipeline & Prospecting Activity; Sales Skills & Certification; and Microsoft Program Utilization—and audits CRM hygiene or identifies gaps if no CRM exists. The output is a Red/Yellow/Green baseline, a findings presentation separating quick wins from structural fixes, and a prioritized 90-day action plan.
Who is a fit for these packages—and who is not?
These engagements are for Microsoft Partners and ISVs that want to diagnose gaps, build pipeline infrastructure, or add embedded revenue leadership. They are not positioned as a generic one-off training workshop: ACCELERATE and DOMINATE are built to install and operate a repeatable sales system with your team. If you only need a diagnostic and plan, IGNITE is the focused starting point.
How do I choose between IGNITE, ACCELERATE, and DOMINATE?
Choose IGNITE for a one-time baseline and prioritized 90-day roadmap. Choose ACCELERATE for six months of implementation to build pipeline infrastructure, launch outbound motions, and install a repeatable sales methodology. Choose DOMINATE for six months of ACCELERATE delivery plus fractional VP of Sales/CRO-style oversight, live deal coaching, forecast reviews, hiring support, and executive reporting.
How is fractional leadership different from adding internal capacity?
DOMINATE adds VP of Sales/CRO-style leadership alongside your existing team: a weekly operating cadence, live deal coaching, structured forecast reviews, sales hiring support, sales-to-delivery handoff design, and executive reporting and QBRs. It complements your sales team while you build the system; it is not presented as a replacement for every internal role or hiring decision.
What is the difference between a 90-day roadmap and six-month delivery?
IGNITE's 90-day roadmap is the prioritized plan produced by the assessment, separating quick wins from structural fixes. ACCELERATE uses six months to implement the system: ICP and buyer personas, messaging and battlecards, CRM stages and reporting, an additional pipeline channel, AI-assisted outbound, and monthly scorecards and coaching. DOMINATE includes that delivery plus embedded leadership.
Can we start if our CRM is not ready?
Yes. IGNITE includes a detailed hygiene audit of an existing CRM or a gap analysis if no CRM exists. ACCELERATE includes CRM setup or cleanup, standardized opportunity stages, and a predictable reporting cadence. The right starting point depends on whether you need a baseline and plan or hands-on system implementation.
Ready to install a predictable revenue engine?
Let's discuss which engagement fits your current maturity and pipeline goals.